Privacy Policy

This policy explains what this site collects when you send a request, why each field is there, who your details reach and how long they are kept. It covers the request form on this site, which is the only way this site takes your details.

What the request form collects

The form begins with five multiple choice questions: what you are thinking of building, who will live in it, whether it needs its own kitchen, whether the house is in a flood zone, and when the space needs to be ready. It then asks for your name, your phone number, your email address, the property address, its city and state, its ZIP code, and a message in your own words. Your name, a valid US phone number, your email address, the property address and the ZIP code are all required. The city, the state, the message and the answers to the questions are optional, and the form will send without them.

The form also carries a few fields you do not see. One records the standing $100 credit against your request. One carries your answers to the questions as readable text, so the person who reads your request sees the question and your answer rather than a code. One records the page of this site you sent the form from. The arrival details described below travel the same way. And one is a trap for automated spam: a person never fills it in, and a submission that comes back with it filled in is discarded.

Why each required field is required

Your name and phone number are how you are reached about the request, first by us and then by the contractor who prices the work. Your email address is so that what we tell you about the rules can be put in writing, and so a mistyped phone number does not leave a request nobody can answer. The ZIP code decides which contractors cover the job: matching is done by location, and without it a request cannot be routed to anyone. The property address is the subject of the request, and is covered on its own below.

The property address, and how it is handled

For an addition, the address does more work than any other field. Around Tampa Bay the same house can fall under a city or under the county, and that decides whether an accessory dwelling unit is allowed, how large it may be, which flood rule applies, and whether the county's reduction for quarters built for a parent or grandparent is available at all. So the address is used to work out which rules apply and to match the job to a contractor by property rather than by person.

It is held, shared and deleted on exactly the same terms as everything else described here, and it is never written into our logs. Our diagnostic records note only whether an address was supplied, never what it was. A street line with a ZIP code identifies a household, and a partial address in a log is still an address.

Your answers to the questions, and what we do not ask

The multiple choice answers are sent with your request as readable text. One of them asks whether the person who will live in the space is a parent or grandparent aged 62 or older. That is asked as a bracket, not a date of birth, because Florida's property tax reduction for such quarters turns on that age. We do not ask for anyone's date of birth, health conditions, medical history, care needs, income, payment details or any identity number, and we ask you not to put any of those in the message. Describe the house, who the space is for and what it has to hold. That is all a contractor needs to start.

Where you arrived from

When you first land on this site, your browser records how you got here: the utm source, medium, campaign, content and term values carried on the link, the referring website, the page you landed on, and any advertising click id in the address. The first of those is kept rather than the most recent, so a later click inside the site does not replace the real source. It is held in your browser's session storage for the length of your visit, is sent with your request if you send one, and is discarded if you do not. It tells us which pages help people and contains nothing about you personally.

Who your details go to

Your request is sent to GoHighLevel, a customer relationship management system operated on our behalf, where it becomes a contact record with your message and your answers attached and this site recorded as its source. That is the only route a request takes. There is no email copy, no second delivery path and no lead exchange. If that system does not accept your request, the page tells you it did not go through rather than thanking you for something that did not arrive.

From there, your details are passed to the local contractor we match you with for the work. An addition can involve more than one business, for example a contractor and, where the plans require one, a design professional or surveyor engaged by that contractor or by you. Your details go only to those the job needs. We do not sell your details, we do not trade them, and we do not add you to mailing lists unrelated to your request.

Analytics and cookies

This site is built as flat pages. It runs no analytics product, sets no advertising cookies and carries no third-party measurement or advertising tags. The only thing stored in your browser is the arrival information described above, in session storage, which your browser clears when you close the tab. Web fonts are loaded from Google Fonts, so your browser makes a request to Google's font servers when a page opens, and ordinary web server logs record requests in the usual way. If a measurement tag is ever added to this site, this section is updated in the same change.

How long it is kept

An addition can take a long time to decide, so a request is kept for as long as it is useful to the project you asked about and to any follow up arising from it, and is then deleted from our system. Ask for it to be deleted sooner and it will be. A contractor you were introduced to keeps their own record under their own terms, and deleting ours does not delete theirs, so ask them directly as well.

Your choices

You can ask what we hold about you, ask for it to be corrected, or ask for it to be deleted. You can tell any business we introduce that you do not want to be contacted again, and that instruction stands on its own. If you send a request on behalf of a parent or another family member, tell them you have done so, and ask us to delete it if they would rather you had not.

Getting in touch about this policy

Use the request form on this site and say in the message that it is about privacy. It arrives in the same place as every other request and it will be answered.